Automotive SEO Strategy

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Automotive SEO Strategy

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We built a focused SEO campaign for an Aston Martin specialist, designed to make budgets go further.

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The Challenge

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As the marketers for independent automotive specialist, the marketing budget was being stretched. because of this we had to make the pennies had to work harder. 

That’s when McGurk began work with Driven on a number of focused marketing campaigns. this helped drive sales for little cost, which gave McGurk the highest ROI of a campaign to date. 

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The Driven Solution 

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McGurk are an Aston Martin Service Centre and Showroom, working on and retailing premium vehicles. After consideration and much debate over digital channels, Driven advised that we select on a number of focused, reliant keywords that have high search volume.

Driven devised a keyword and SEO strategy that saw McGurk climb the ranking fast.

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Results

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McGurk’s website traffic increase month-on-month as the search engine rankings climbed for some of the most competitive keywords. McGurk also experienced an increase in enquires and sales in service and sales departments while cutting their marketing budgets drastically.

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“Driven helped us build a content marketing Strategy that worked. It drove sales and brand awareness”

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Sam Bailey

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Managing Director, SLSHOP

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