Content Marketing Case Study

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Content Management Strategy 

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We helped SLSHOP design, develop and create content for the hub which they launched at the NEC classic car show in November and have seen new traffic increase by 10% each day. 

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The Challenge

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SLSHOP are always innovating and have been ahead of their peers each year with their marketing strategy. But in today’s digital age, a slick website doesn’t always cut it.

SLSHOP were looking for a digital alternative to build their brand. Not only this, but they wanted to be able to showcase their deep understanding of these cars. The Managing Director of SLSHOP says “we have so much information and knowledge on these cars, but it’s just lost in our website”.

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The Driven Solution 

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We proposed that we build a section of the website which we later named ‘ClubHouse’. ClubHouse is a content platform that allowed SLSHOP to share articles, videos and images with their customers. 

We developed a place online where true Mercedes-Benz enthusiasts could come and “while away their coffee break”, reading informative and lifestyle articles released by SLSHOP.

We helped SLSHOP design, develop and create content for the hub which they launched at the NEC classic car show in November and have seen new traffic increase by 10% each day. 

“ClubHouse is the first online classic SL community. Driven to you by specialists, we bring you the latest stories, road trips, restoration projects and statistics to help you make the most of your SL and your coffee break.”

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Results.

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SLSHOP have seen high volume in new and returning visits to the clubhouse. We are on target to hit 50k monthly visitors, a significant increase.

ClubHouse has created our own, focused audience to allow us to sell products and services when new cars or products are released. It requires no additional marketing budget, meaning SLSHOP do not have to invest daily into print adverting.

The ClubHouse further raised the brand profile for the company, offering something that their competitors could not.

Visit SLSHOP ClubHosue here

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