Focused PPC Campaign 2018-12-12T12:18:00+00:00

Focused PPC Campaign

“Cannins saw improved click though rates compared to previous campaigns, increasing by 27% and decreasing overall spend by 4%”

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The Challenge

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Based in the Cotswold’s, Cannins are exterior cleaning specialists. The founders, Martyn and Emma Canning, service a number of large houses and hotels in their local area. Over the last six years they have forged a reputation for the quality and the attention to detail that the proud couple offer their clients. 

Recently, Cannins have been growing their services. Moving into more vehicles, they now offer a range of patio, brick-detailing and preservation services and were looking for a ROI positive marketing campaign to drive sales.

The Driven Solution 

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The Driven team quickly came to the conclusion a PPC campaign would suit their budgets and time frame.

Pay Per Click can allow companies to target a focused number of keywords that are relevant and drive sales. PPC also allows companies to move to the top of Google quickly, providing a way of informing their market of new services quicker than before. 

PPC also allowed Driven to tailor the spend to their begets, unlike traditional “one-size-fits-all” campaigns.

Results.

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Cannins saw improved click though rates compared to previous campaigns, increasing by 27% and decreasing overall spend by 4% 

The company hit their targets and filled their diary for their new services in a number of weeks, thus being able to reduce campaigns again. 

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Free Marketing Consultation

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Driven is offering a free 2-hour consultation on any digital marketing area. This means we will spend the time doing our research. Then provide you with a top line report and strategy to move forward.

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