Focused PPC Campaign
“Cannins saw improved click though rates compared to previous campaigns, increasing by 27% and decreasing overall spend by 4%”
Based in the Cotswold’s, Cannins are exterior cleaning specialists. The founders, Martyn and Emma Canning, service a number of large houses and hotels in their local area. Over the last six years they have forged a reputation for the quality and the attention to detail that the proud couple offer their clients.
Recently, Cannins have been growing their services. Moving into more vehicles, they now offer a range of patio, brick-detailing and preservation services and were looking for a ROI positive marketing campaign to drive sales.
The Driven Solution
The Driven team quickly came to the conclusion a PPC campaign would suit their budgets and time frame.
Pay Per Click can allow companies to target a focused number of keywords that are relevant and drive sales. PPC also allows companies to move to the top of Google quickly, providing a way of informing their market of new services quicker than before.
PPC also allowed Driven to tailor the spend to their begets, unlike traditional “one-size-fits-all” campaigns.
Cannins saw improved click though rates compared to previous campaigns, increasing by 27% and decreasing overall spend by 4%
The company hit their targets and filled their diary for their new services in a number of weeks, thus being able to reduce campaigns again.