Print Design

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Print Design

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Porsche Parts UK were a new retailer of classic Porsche parts in a well-established market. To build brand credibility quickly while reaching a large audience they would advertise in the three main Classic Porsche magazines.

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The Challenge

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Porsche Parts UK were a new retailer of classic Porsche parts in a well-established market. To build brand credibility quickly while reaching a large audience they would advertise in the three main Classic Porsche magazines. They appointed Driven to design an advert that follows their brand guidelines while capturing the attention of their audience.

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The Driven Solution 

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What do Porsche Parts UK stand for? How do they want to be known in their market? What were their USPs and how could we leverage then?  These were all questions that our head designer was asking when producing initial sketches for the company.

We came up with a logo placement that was eye-catching, a photo of parts (shot buy the creative team at Driven) which displayed their range of products and the Porsche icons that gave readers an instant view of the models they catered for.

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Results.

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Online advertising can be much trickier to measure versus digital spend, but to solve this we deployed two techniques

      1.  Different discount codes: Each advert had a different discount code which allowed us to measure online conversions.

      2.  Telephone numbers: We also put a different telephone number on each advert to track each enquiry. 

From this we had a cost per conversion for each advert.

We also went on to support Porsche Parts with POS sales letter. See below.

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