WordPress Micro Site

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WordPress Micro Site

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We developed an SEO and keyword strategy to execute each month. Since launch, RPSHOP have seen traffic increasing 28% each month, beating sales targets. 

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The Challenge

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SLSHOP is launching a new sub-brand and service as an addition to their classic Mercedes servicing.

The RPSOP is a rust-protect service, where cars can get protected from the road elements by using a combination of clear, black and cavity sprays.

For this, we have helped SLSHOP develop a sub-brand, website and marketing strategy to attract bookings for all car models.

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The Brand 

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SLSHOP were looking for a new name and logo as this service was for all car bands. We felt it would be beneficial if we can leverage the current brand reputation that the company has built over the last 15 years. 

The name and logo “RPSHOP” – Rust Protection Shop – suited the role perfectly. It’s catchy and descriptive, but is also easily associated to SLSHOP

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Website Development

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RPSHOP wanted a new micro site to allow them to target their audience and prevent confusion with the classic Mercedes. 

We designed a developed a simple website that carried similar design and brand values to SLSHOP, but was clear about who they are and why people should buy from them.

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Focused Marketing 

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Choosing how to market a new website is always tricky. But a number if high-volume keywords related to rust-protection services gave us perfect a opportunity to drive focused traffic though SEO.

We developed an SEO and keyword strategy to execute each month. Since launch, RPSHOP have seen traffic increasing 28% each month, beating sales targets. 

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